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Put it all to Work!

Posted by michelep

In the last post we covered how to put together a Word of Mouth campaign. Today we’re going to give you some great ways to use word of mouth when building and executing your campaign.

We’ve put together a list, so you can go through and highlight the ones you want to put into action. These are offered by George Silverman, you can find these tips in his amazing book The Secrets of Word of Mouth Marketing.

Here they are:

  • Give them something worth talking about
  • Cater to your original customers shamelessly
  • Give them incentives to engage in word of mouth
  • Ask them to tell their friends and family
  • Remember, the customer is always right
  • Always be honest
  • Surprise your customers by giving them a little more than they expected 
  • Give them a reason to buy, make them come back and refuse service from anyone else other than you
  • Make eye contact, and smile, even through the telephone
  • Find ways to make doing business with you a little better: a warmer greeting, a cleaner floor, nicer lighting, a better shopping bag, faster service, free delivery, lower prices, more selection.
  • The customer is your reason for being. Never take her for granted. 
  • Always dust off items, but never let the customer see you doing it.
  • Never embarrass a customer, especially by making him feel ignorant.
  • Never answer a question coming from a desire to show how smart you are. Answer with a desire to help the customer make the best decision.
  • Never shout across the store about the personal items a customer is buying.
  • When you don’t know, say so. Do whatever you can to find out the answer.
  • Every customer is special. Try to remember their names.
  • Don’t allow known shoplifters into the store.
  • Never allow two sales staff to stand there talking when a customer is waiting.
  • The worst thing you can do is count your cash while a customer is waiting.
  • If you can suggest something better, they will be grateful. Always respect their choice.
  • Never pressure anyone into buying anything.
  • Never knowingly give bad advice. Just help people come to the right decision.
  • Personally visit the store of the competition or assign people to visit and report back to you.
  • Hire a shopping service to prepare periodic reports on how your people are treating your customers.
  • If you hear of a store where the management is insulting the customers, buy it, then put up the sign “Under New Management” outside. Then sell it later based on the increased sales.
  • Always look for ways to make a stranger a customer.
  • People will walk several blocks to save a dollar, see a smile, or be treated right.
  • Always run a sale promotion or an offbeat event. Make them come back to see what you are cooking up next.
  • Use the best sign-maker you can find. 
  • Treat your employees and salespeople who sell to you the same way you treat your customers.
  • Have a zero error system in place. There may be terrible consequences for example, if a mistake is made filling a prescription. Have people check each other’s work for safety.
  • Occasionally make intentional mistakes to see if people are checking.
  • Always measure your performance.
  • Always ask a customer to “come back soon”
  • If customers say they are moving away, offer to send them their favorite items by mail.
  • Tell jokes.

I know this is a lot of information to digest, so we’re going to end this post here and leave you with the task of going through and taking a look at the tips and tricks you like best. Also, it’s a good idea to focus on the tips that fit your company, products, services and target customers for the most effectiveness.

If you need any help with this process, try our GUIDED TOUR and get all the help you need from our experience business coaches. 

https://moremoneybusinesstools.com/guidedtour


Research & Implement

Posted by michelep

In this week’s post we discuss how to research and create a ‘Word of Mouth’ campaign. People tend to remember the extraordinary, strange, wild, surprising and unusual. You need to make sure your ideas and marketing reflect these reactions. This doesn’t mean you have to have a product or service that is completely out of the norm, in fact, this could easily drive customers away. You need to have a product or service that is high quality and easily marketable, then you need to market it as extraordinary.

As you’re researching, here are some questions you need to ask yourself along the way:

  • What are your customers willing to tell prospective clients?
  • Exactly how do your customers describe your product/service?
  • What are the non-users willing to ask the users?
  • What do they need to know, but are not wanting to ask?
  • What happens when these issues are raised?
  • Exactly what do your prospects have to know in order to trigger a purchase?
  • Exactly how do your customers answer the objections, concerns, and doubts of your prospects?
  • How do your customers persuade their friends to use your product?
  • How do your customers suggest they initially get to know or try your product?
  • What warnings, safeguards, tips, and suggestions do your customers suggest to your prospects?
  • Are your sales messages, positioning, and important facts about your product getting through and surviving word of mouth?
  • What messages do you need to inject into the marketplace in order to turn the tide in your favor and how will you deliver them?

The reason Word of Mouth research is so important is that it helps to spread genuine feedback from real customers.

Now we are going to discuss how to construct a Word of Mouth campaign. First we’ll take a look at the key things you need to put together a campaign. These are:

  • A superior product
  • A way of reaching key influencers in your marketplace
  • A cadre of experts willing to bat for you
  • A large number of enthusiastic consumers
  • A way of reaching the right prospects
  • One or more compelling stories that people will want to tell to illustrate your product’s superiority
  • A way to substantiate, prove, or back up your claims and how the product will work in the real world
  • A way for people to have direct, low-risk experience, a demo, sample, or free trial
  • A way of reducing overall risk

Once you have these ready to go, you should consider the situations in which your company would benefit from a strong Word of Mouth program. Some of these situations are:

  • When there are credibility problems
  • When there are breakthroughs
  • When there are marginal improvements
  • Where the product has to be tested in large numbers or over a long period of time
  • Where there is high risk in trying the product
  • With older or mature products that have a new story that people tend to ignore
  • With unfair competitive practices such as spreading rumors, or telling lies about your product
  • When there are governmental or other restrictions on what you may say or claim directly

This wraps up this week’s post on Word of Mouth research and how it can be used when creating your campaign. If you need help getting started, try our GUIDED TOUR where you’ll have access to an abundance of tools and resources.

https://moremoneybusinesstools.com/guidedtour


Word of Mouth Tactics – Part 3

Posted by michelep

In the last post we discussed how putting a system in place to help your customers shorten their purchase decision time can increase your profits immensely.

Today we’re going to talk about the nine levels of word of mouth to give you a tool to measure the word of mouth circulating around your company, products and services. This will determine where you are getting negative or weak word of mouth and find ways to correct it.

So, launching into the nine levels of word of mouth-it should seem relatively obvious that the negative levels are, well, negative and the positive levels are positive. 

We’ll start with the negatives, so we can finish on a positive note 

Minus 4

This is the worst level to be on, your product is creating a scandal. Remember, when the popular over-the-counter pain relievers, like Paracetamol, were deemed unsafe? This is the word of mouth you want to avoid!

Minus 3

Disgruntled customers are going out of their way to convince other consumers from purchasing your products and services. Your customers are boycotting you.

Minus 2

While, not going out of their way to boycott, when customers are asked about you they will give a negative response. 

Minus 1

At this level, people are mildly dissatisfied and while not outwardly talking about it, they will have an opinion if asked. However, they may purchase from you despite their negative feelings, this can be a little confusing. 

Level 0

This is a neutral place to be. Customers are using your products, but don’t really talk about it. People rarely ask them about it, so they aren’t sharing their opinion with others. This can be a bit of a slippery slope, because you don’t want to turn that neutral experience into a negative one. In fact, you should work to make it a positive one.

Plus 1

At this level we are working our way into the positive word of mouth about your company, products and services. Plus 1 signifies that people are generally pleased with your products, but unless asked, don’t really say anything about them.

Plus 2

When asked, your customers will talk about how much they love your products.

Plus 3

Customers will go out of their way to talk about your products, services, company and their shopping experience with you. This is most evident when you see how people recommend movies to their friends and family.

Plus 4

Your product is the talk of the town. There is an obvious buzz going around and your business is the place to be. People are not only talking about your great products and services, but they are talking about their shopping experience, your customer service and how they perceive the company to help them in the future.

That wraps up todays post, I hope it gives you some insight to the kind of word of mouth you are generating. If you need help with this process, try our GUIDED TOUR to get help from our experienced business coaches.

Stay tuned for next week’s post where we are going to talk about the 30 ways to harness the power of word of mouth.

https://moremoneybusinesstools.com/guidedtour


Multiply Your Profits – Part 4

Posted by michelep

Over the last few posts we have discussed how to multiply your profits, using the resources you currently have within your business. So far we’ve covered the following areas:

  1. Call in the Troops
  2. Bring ‘Em Out of the Woodwork
  3. Black Sheep Clients
  4. Olympic-Size Sales Staff
  5. Open Water Fishing
  6. Call for Back-Up
  7. Go Big Online
  8. Bartering with the Best
  9. Give Away the Farm

Today we’ll finish up this series with the last three tips. We’ll cover:

  1. Finding Your Pot of Gold
  2. Stay at the Top of Your Game
  3. Wealth from the Inside Out

These are key areas to focus on, to help you maintain momentum within your business.

Finding Your Pot of Gold

It’s important to always have a goal that you’re working towards in order to stay on course and keep moving forward. Your goal needs to be something you can achieve and utilize to your full potential. Don’t be afraid to aim high, just make sure you are clear on what your goal is and exactly what you need to do to get there. Continue to hold yourself accountable and raise the bar as you accomplish the steps towards your goal.

Stay at the Top of Your Game

Once you’ve mastered these areas, you need to make sure you are staying competitive and constantly coming up with new ways to use your new tools. Don’t become complacent when there is always more on the horizon. In order to stay successful, your business must continue to evolve.

Wealth from the Inside Out

Wealth and riches are defined within yourself, not by your profits alone. You can use these strategies in both your business and personal life. When you naturally reflect your genuine self and values, you will automatically attract like-minded people to you. This will happen in life and in business.

You are capable of reaching your goals as long as they are well-defined with a paved road in – sight.

Throughout the last seven posts we have covered; making the most out of the resources you currently have within your business, and finding ways to increase your profits with these resources.

If you need help with any of these areas, steps or processes, try our GUIDED TOUR to gain access to our resources and tools to help you succeed.

https://moremoneybusinesstools.com/guidedtour


Multiply Your Profits – Part 3

Posted by michelep

Over the last few posts we’ve discussed how to increase your profits by using the resources you already have within your business. So far we’ve covered:

  1. Call in the Troops
  2. Bring ‘Em Out of the Woodwork
  3. Black Sheep Clients
  4. Olympic-Size Sales Staff
  5. Open Water Fishing
  6. Call for Back-Up

Today we’ll cover the next three:

  1. Go Big Online
  2. Bartering with the Best
  3. Give Away the Farm

Go Big Online

There are businesses who solely operate online, there are those who operate out of a  physical address only and there are those who do both. Those who do both have a higher chance in being successful than the previous two. When you take the time to establish an online presence you open up your business to the entire world, through a few clicks of the mouse.

To successfully sell products online, you need to ensure that you:

  1. Offer high-quality products/services that people want.
  2. Build an attractive, effective website that’s user-friendly.
  3. Generate high-quality traffic at a low cost.
  4. With all of these things in place you can find success with you online exposure.

Bartering with the Best

If you’ve ever gone to a garage sale and paid the sticker price, then it’s time to up your bartering game! You will realize that most things are negotiable when you take the time to barter with your suppliers. Companies are always open to bartering and when all is said and done you could find yourself saving significantly on the things your business needs to operate smoothly.

Give Away the Farm

Ok, so not literally, but you have to be willing to stay in contact with prospective clients and offer them products and services they are going to need. You don’t know what they need until you offer them everything you’ve got then work with them to put together the perfect package the fit their needs.

When you take the time to put yourself at the front of their minds, they are more likely to work with you going forward. You can do this by offering free newsletters, a free consulting session or other valuable tools.

This wraps up these three areas of maximizing your profits using your current resources.

If you’re unsure where to start, try our GUIDED TOUR to work with one of our amazing business coaches who can help you navigate your next steps.

https://moremoneybusinesstools.com/guidedtour

Stay tuned for next week where we will cover the final 3 tips.